When it comes to health and fitness we are happy when someone makes the choice to get off the couch and make some positive changes in their lives. That happiness isn’t dependent on them signing up with us. We believe that people will seek us out when they are ready for serious change. It’s not uncommon for us to get new clients who are current members at OTF and other HIIT gyms ready for something more. They are ready for what is next.
We may be unique in the sense that we as a business have an abundance mindset. The 5 mile radius of opportunity is far too big to fight over the same clients. We apply the same thinking to franchises like Orangetheory Fitness and other HIIT programs which we see growing in popularity across North America. These gyms and systems are fantastic for CrossFit, and here are three reasons why we love them:
1. They are introducing masses of people to high-intensity interval training. Their marketing machine is effective at getting more people off of the couch and through their doors because they have made HIIT trendy, sexy and non-threatening. The “jump” to CrossFit (which we know isn’t a jump at all, but bear with me here) looks a lot more manageable after an athlete has some experience with other methodology.
2. These gyms have introduced a higher price point to the market at about $30/class. CrossFit used to boast the most expensive price tag in the group fitness category, but now, millions of people have been conditioned to see the value in paying $150-$250/month to pursue their fitness goals.
3. There is a built-in limitation and proverbial ceiling to their fitness precisely because they are replicable: athletes often reach a plateau with their results or experience monotony and boredom. We often hear how well P90x and Insanity work the first time, but on the second or third time through the tapes, people are less inclined to push themselves as hard because they know what’s coming. The mental stimulation and novelty have worn off, leaving them looking for the next fitness movement to try.
There is no need to look at Orangetheory, HIIT Gym, Bootcamp or even P90X as competition at all. Instead, they’re excellent starting points for all of those couch-bound potential CrossFitters within our five-mile radius. You can only run on a treadmill so many times, row 500m so many times, and do so many burpees before you begin to ask yourself if this is the rest of your fitness life. We are the next logical step. We are the “What’s next?”
CrossFit is and has always been very grass-roots. No high-budget marketing campaigns, fancy equipment, saunas or jacuzzis. What we do have are good people who provide a platform for their clients to achieve some amazing results through physical preparedness and functional fitness. People who are ready to find us will do so at the right time; and we will be ready as their final fitness destination.
Enter Outlaw North…
Our first contact is a No-Sweat Intro. We take the time to listen to what our clients want. We discuss goals, past successes, and what they’re currently doing well. Then we look for ways to build on that.
Then we come up with the best plan we can, suited to your needs.
Regardless, we start 1-on-1. For someone who prefers training in the support of a group environment, they may be ready to go after a few sessions. Others with less experience may spend a couple weeks doing 1-on-1’s. Some of our clients actually prefer working with their coach individually.
Is weight loss at the top of your list? In that case we should probably talk about Nutrition Coaching. Our Nutrition Coaching program “Feed Your Lifestyle” has helped dozens of people just like yourself over the past year achieve the results they have failed to get elsewhere. And it’s not just about losing the weight- the gain in confidence and self-esteem that comes along can’t be understated.
We can also tailor to how many times per week you want to work out. Got side goals like completing an Obstacle Course Race? We do that stuff too!
There is no one path for everyone. Each individual client has different needs and different goals.
If you are a member of one of the gyms above and looking for the “What’s next”, it may be time we sit down, talk about your specific goals and help you continue on your health and fitness journey.